A sales consultancy run by sales consultants
From a Chance Meeting to a Shared Vision
25 years ago, a fortuitous encounter between Roy and Jonathan laid the foundation for what would eventually become a shared mission to help businesses thrive in the UK. Back in the early days of the internet, Roy, then the Sales Director of Media Metrixs, was on the lookout for a skilled Business Development Manager to help steer the company through the digital landscape. Jonathan, with his knack for building business relationships, was the perfect fit. Although the internet crash of the late ’90s brought an abrupt end to Media Metrixs, it also forged a lasting friendship between the two.
Through the years, as they navigated their respective careers, Roy and Jonathan frequently discussed the possibility of combining their expertise. Both had garnered invaluable experience — Roy in sales and strategic growth, and Jonathan in business development and market expansion. With over 40 years of combined experience, they realised they had the skills and knowledge to make a real difference for SMEs and start-ups looking to break into the competitive UK market.
Meet the team
Roy Patel
Partner
Jonathan Murray
Partner
Roy
Dynamic and commercially focused executive with extensive expertise in Financial Information, Digital Media, Online Services, and Market Research industries. Proven track record in driving sales, business development, and strategic partnerships on a global scale. Adept at managing high-value, complex analytical and technology solutions with a strong emphasis on client communication and relationship building. Known for a “can do” attitude, Roy is a self-motivated entrepreneur who excels in demanding, competitive environments.
Jonathan
A dynamic and results-driven New Business Developer and Team Leader with extensive experience in digital marketing, specializing in business information, software, market research, and legal services. A proactive “hunter” with a strong background in lead generation and driving strategic marketing initiatives. An expert in optimising opportunities, maximising sales revenue, and delivering measurable results. With a solid track record in B2B sales and SaaS platforms, having successfully contributed to the growth of both start-ups and blue-chip companies.